Posts Tagged ‘SEO
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines. (Wikipedia)
So what a developer should do?
Being a CEO (Chief Everything Officer) it is really hard to pace up with development, designing and maintaining a project, with a limited or no money to spend on hiring a SE optimizer one should learn the basic tricks to promote the website. I learned a lot with some of my websites like this blog and a flash based gaming website “gamefiz.com“. So here in this post I will discuss some steps to follow before really launching your website in production but please do not deploy unless you do the following.
1. SEO Toolkit for IIS7:
If your website is hosted under IIS then the first handy tool is to use the Search Engine Optimization Toolkit for IIS7. This can be downloaded from here. The toolkit includes the Site Analysis module, the Robots Exclusion module, and the Sitemaps and Site Indexes module, which let you perform detailed analysis and offer recommendations and editing tools for managing your Robots and Sitemaps files. This will help you rectify errors with ease and giving proper directions. Rather explaining the use myself I would be more happy in referring to this article by the maestro ScottGu.
2. Create a Google Analytics Account:
Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyse your traffic data in an entirely new way. With Google Analytics, you’re more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.
3. Create a Google Webmaster Account:
Improve your site’s visibility in Google search results. It’s free. Google Webmaster Tools provides you with detailed reports about your pages’ visibility on Google. To get started, simply add and verify your site and you’ll start to see information right away. Easy to create and easy to get acquainted.
4. Claim your site at Alexa:
Alexa provides information about websites including Top Sites, Internet Traffic Stats and Metrics, Related Links, Online Reviews Contact Information and Search. Alexa is a California-based subsidiary company of Amazon.com that is known for its toolbar and website. Once installed, the toolbar collects data on browsing behavior which is transmitted to the website where it is stored and analyzed and is the basis for the company’s Web traffic reporting. Alexa claims that 6 million people visit its website monthly
Above mentioned points are not the commandments really and I am novice in the field of SEO but still shared these steps as my personal expereince. Your comments and feedback are most welcome.